The Ultimate Guide to Using a Website Audit Tool: Step-by-Step Instructions

In today's race towards online dominance, optimizing your website is one key factor to attracting massive amounts of organic traffic, ranking high on search engine result pages (SERPs), and boosting business leads. Although there are numerous strategies that can be used to enhance SEO, but the key foundation of a good SEO plan is an SEO audit. An SEO audit can be described as a comprehensive analysis of your website based on several factors responsible for your site's ranking on SERPs. 

Conducting a thorough, in-depth website analysis using a good SEO site audit tool will help you convert more potential leads for projects. Instead of just looking over the visual design, it can also help you identify quite serious loopholes and eventually propose (or win) a larger project. Though numerous online resources like SEO site audit tools are swarming around on the internet, most of them appear to address just a tiny portion of the procedure. 

Understanding Website Auditing: Meaning, Importance, and Process 

Let's get straight to the point – Why do website auditing? Well, there is no reason to check the website's health. Don't be misled: website auditing is not only limited to SEO. It covers essential characteristics of design and UX, the way leads are generated, the ease of managing the website, and the content posted on the website. You will learn what functional parts you can and should enhance and how to carry out website audits.  

This is a blog for website owners and admins, content writers, and SEO experts who need to be informed about the issues in their website. So, let's begin by explaining its meaning. 

What Is Website Audit? 

A comprehensive website audit is a thorough analysis of the website to establish factors that may slow the website's performance down. A good SEO site audit tool will give you feedback on some insights about things that are performing well on your site and things that need to be improved. It finds issues that could hinder your site's ranking on search engines and help to spread your brand's presence.  

Areas covered by the best website audit tool are: 

  • Keyword research 

  • Backlink profile 

  • Site architecture 

  • Indexing and crawlability 

  • On-Page SEO 

  • Competitor benchmarking 

  • User Experience (UX) 

Simply put, a website audit is a complete "health check" of a website. 

Why Is SEO Audit Tool Important for a Website? 

An SEO site audit tool is essential for many reasons, as highlighted below. 

First, it helps identify technical errors and gaps in content that may hinder the site's performance on SERPs, thus highlighting the areas that must be addressed. Secondly, it helps monitor your site's health, letting you address problems proactively before they become worse.  

In addition, the SEO site audit tool also gives you a headstart to compare the site's effectiveness against the best competition in the industry. Finally, it saves time and focuses only on necessary SEO elements, making using resources more effective and efficient, improving the rank, traffic, and, at last, conversions. 

 

Steps-by-Step Process to Use SEO Site Audit Tool 

Conducting a complete website audit using SEO site audit tools involves step-by-step processes. We suggest you not get overly overwhelmed by the variety of website audit tools that are available! Though their objectives and focus areas differ, the methods to acquire those insights are the same.  

#Step 1: Choose a Website Audit Tool and Run Your Website Through It 

When it comes to auditing your website, there are several SEO site audit tools that you can use. Some are available for free or at a low price, while others are available for a monthly subscription fee. So, decide which one is the more suitable for you. Some examples of the best website audit tools are – Google Analytics, Ahrefs, Semrush, SE Ranking, Screaming Frog, etc. 

#Step 2: Establish the Objectives of Website Audit 

After selecting your SEO website audit tool, you're first supposed to establish the objectives of the website audit. They could be – What are you searching for? What is your area of interest? Are you looking for certain problems on your website, or are you just diagnosing its effectiveness? The objective is to identify what you want to know during the audit and what data will contribute to acquiring this goal. For instance, if one of your goals is to increase your website's conversion rates, then factors like 'time spent on the website' and 'bounce rate' should be your concern. 

#Step 3: Conduct SEO Audit to Analyze Website Content 

Once you have identified the objective of your website audit, it's time to start gathering data. This is where all the fun begins! You can take various approaches in this process, depending on what you want from this audit. With Google Analytics or any other SEO analytics tool, you can get an idea of how users engage with your website (what page they view and how long they stay on that page). This way, you can also identify specific web pages with certain problems, such as broken links and usability issues. 

#Step 4: Analyze the Results and Create a Full Website Audit Report 

After gathering your data, it's time to analyze the results. This process could be relatively straightforward when one knows what exactly they're searching for. For example, if you want to know what pages on your site get the most traffic, then you just sort by pageviews or any other relevant parameter, and you will see the list at the top. And if you wish to know how long users spend on each page, just calculate the total of all times spent on that specific page. 

#Step 5: Find Ideas for Improvement 

Now that you're fully aware of all issues with your website, it's time to find ideas to make improvements. This process is challenging because it involves understanding data and the user experience. For instance, if visitors don't spend much time on a specific page, this doesn't imply that something is wrong with your page – this just means that they find other pages more fascinating!  

Basically, implementing these above 5 steps will let you conduct a full audit of your website by using any website audit tool. The main idea behind the website audit is to see if any problems may affect its performance or security and offer solutions. 

 

Final Thoughts! 

We have reached the final part of the article, and now you're ready to perform your first website audit. Just make sure you do not drop any steps, and you will start to realize that things aren't that bad anymore. In case you know, some things that we might have left out in this post or any queries you want advice on, do share with us! For more information on the best website audit tool, contact our SEO Consultants!  

 

 

 

 

 

 

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