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  If you browse the internet a lot, you will likely have come across a 404 error at some point especially the website admins who encounter Hard 404 error and  Soft 404 error  during site maintenance. You must have heard about Error 404s on a webpage, but those are just regular “Page Not Found” errors. So, what exactly are Soft 404 error, and  are soft 404 bad for SEO ?    Soft 404 errors are commonly displayed on web pages by Google, specifically for larger websites. They are strange errors since they are a hybrid of 404 errors and regular pages. And it’s not always obvious what’s causing the error on a particular page. Soft 404 errors differ from general 404 errors that can potentially damage your webpage.    So, in this blog, we will help you clarify some confusion surrounding what is Soft 404 error, why does it happen, whether  soft 404 bad for SEO , and how to fix them. Read along to get your answers!   What Is Soft 404 Error?  ...

  Do you have an online business? Do you want to promote your business on social media? Today, in this article, we will help you in creating a social media strategy in 9 easy steps that will direct your social media marketing efforts in the right direction. Following this step-by-step social media marketing guide can quickly build a purposeful marketing strategy. Let’s go over the 9 steps for creating a social media strategy: 1. Create Your Social Media Goals Social Media is not just about growing your followers. You should use social media in a way that you can increase not just your audience but also your profits and business. So, aim to sell more products and get your business involved on social media. Your brand could have one of these social media goals- Engaging Your Audience Providing Customer Service Increase your Brand Awareness/ Optimizing your Social Media Boosting Web Traffic Convert your potential leads Selling Products on Social Media Once you set your goals, you must...

  The process of designing, building, and editing web pages with an emphasis on digital marketing constitutes content writing. Writing blog posts and articles, creating podcasts and movie screenplays, and creating content specifically for social media sites like Twitter or Reddit are all instances of content writing. If to put it simply, content writers are basically the brand’s storytellers. They convey profound, helpful, and perceptive concepts to move an audience to take action as a final pitch. Based on various purposes, content writing can be of the following types: Technical writing SEO writing Ghostwriting Scriptwriting Copywriting Benefits Of Content Writing For SEO You may wonder how SEO content writing can help your company if you haven’t implemented a content strategy. Here are a few amazing SEO contents writing benefits for your business. 1. Helps To Use Relevant Keywords The rating of your website or blog post changes depending on whether or not you have included keywo...

  Whether you need to run an ad campaign on Facebook or Google or run ads in print media, you must be good at content marketing. Powerful content marketing tips  that compels people to take action is the driving force behind a successful content marketing campaign. You may wonder how you can be good at content marketing and write content that interests old customers and attracts new customers who may become your regular clients down the line. Don’t worry. We are here to help. So, without wasting much time, let us talk about the top 6 content marketing tips that can help in better conversions. 1. Know Who Your Ideal Customers Are Just like you need a solid foundation to build a home, you must know who you are writing for, that is, your ideal customers. Remember, no matter how good and engaging your content is, it will be of no use if it doesn’t resonate with your target audience. At the end of the day, you are not just writing for search engines but an audience you want to make...

Do you ever give up on conducting keyword research because it becomes so difficult that you get lost from the start? Choosing the right starting point is the first step in conducting keyword research, but is also the most challenging task on the checklist. This blog will provide you with the best keyword research checklist to help you understand how to do keyword research and locate the appropriate keywords for your article. Our compiled keyword research checklist will help you rank higher in the SERPs and stay a step ahead of your competitors. So, let’s get started. 1. Understand Your Competition When attempting to improve SEO, knowing who and how your competitors are can be quite beneficial. Finding out what terms your competitors are not using will help you outperform them; thus, it is vital to know how your competitors perform. Keep in mind that any successful business will probably use these same methods, so you must be consistent with your keyword research and analysis to remain ...

In today’s era, only writing great content is not enough. You need to be seen by your target audience. Now, gaining traffic is a crucial part of any digital marketing strategy and the best way to increase traffic is by getting better rankings on Google. You can rank better if you write SEO-optimized content, which can be written using SEO writing practices.      What Is SEO Writing?    SEO writing is the process of creating content that is optimized for search engines. This means that the content is designed to be easily found by search engines so that it ranks well on search engine result pages. It includes practices like creating engaging content that is easy to read, optimizing your site for keywords that your core audience is searching for, using heading tags, etc. Through SEO writing, one can improve the visibility of any website, increase website traffic and attract new customers to the site.       7 Tips For Writing SEO Friendly C...